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Till recently skincare products were not considered macho, however, there has been a paradigm shift in this regard. Skincare for men have come a long way as it is one of the fastest growing sectors now. As grooming gets priority along with physical fitness, more and more men are adopting a regular skincare regime in their lifestyle.

Number of men buying grooming products for themselves is also increasing. According to Rob Candelino of Uniliver, there has been a transformation in the buying of men's skincare products. A decade ago men's grooming products were bought by women. As more and more men show interest in grooming products retailers are creating grooming counters inside men's furnishing and clothing areas to give them comfort.

Macy's in Philadelphia has set up a grooming zone for men complete with flat screen TV, free Wi-Fi and the comforts of a coffee maker. According to Muriel Gonzalez of Macy's, a similar men's skin care space is being planned for the retailer's San Francisco unit.

Even though men prefer to see specific "for male" labels on their product, skincare product for men differ from those meant for women due to difference in quality of their skin. As men's skin is oilier than a woman's, grooming products for men tend to be lighter for quicker absorption. They are also priced lower as compared to women's products.

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Euromonitor International, a market data collection firm has researched that the estimated turnover of men's skin care products has doubled since 1994 to a whooping @4.8 billion. In the men's grooming products catalogue, the skin care products have notched up a five fold increase in sales in the same period. Going by the figures, it will be safe to assume that skin care products are no longer the singular domain of women as more and more cosmetic companies are the male customers through their upgraded range of products.
Companies like Menaji, 4Voo, and KenMen have reported manifold increase in their online sales figures of male skin care products since 2005 and are competing to establish their dominance in this growing sector.
With the increasing popularity of skin care products being used by young men and adults alike, there is an increasing demand for products related to treatment of common skin problems like aging, acne, pigmentation, dark spots and drying. Consumers prefer to surf online and do their customized researches on individual requirements and treatment modes. There is a host of online information and it surely helps to skip that dreaded visit to the salon or a beauty expert.
According to NPD, the market research group, male skin care products have emerged as the market leaders in the grooming industry,as cosmetic companies are going after the targeted market to create products to suit the lifestyles of the male consumers.

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A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for men and women. Most beauty parlours deal with treatments that deal with skin health, facials, foot care and hair care. Salon skincare treatments include Massages, facials, make up, and many more.
In the recession years, beauty parlours offering salon skincare and hair care have proven to be a recession prone industry. The one year old Trilogy Salon is one such example.Trilogy owners Jaime Her¬rera and Chambree Porterfield, who between the two of them have 24 years of industry experience, purchased Trilogy Salon last year. The beautiful 1,700 square foot plus salon is one of the brand new buildings located behind Tam's Restaurant in Suite J which has been decorated by the two owners themselves.

Trilogy is a full service salon; hair, skin and nails. It carries hair product lines such as Davines, mens hair line Euphora, and salon skincare line Glo Therapeutics. Herrera is a skin specialist who offers the latest in facial technology without any down-time, with the Hydrafacial. The Hydrafacial removes dead skin cells and impurities while simultaneously bathing the new skin with cleansing hydrating and moisturizing skin solutions.

Similar salon skincare services are available across the country. The point to remember is that although most skincare treatments can be done at home, salon skincare involves using products that are not available off the shelf for individuals. Added to this is the extensive courses that most salon skincare specialists have to go through, it makes sense to go to one of these parlours and indulge in the professional salon skincare services they provide.

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